Good morning. It’s まさきん.
I’ve been looking over next month’s shopping list, waiting for the Rakuten Ichiba sale to roll around. Right around that time, I came across a new Rakuten Card sign-up campaign timed to the Rakuten Super Sale.
What type of campaign is this
Going by the campaign types I laid out before, this one’s a new-contract bonus. On top of that, there’s a limited-time point boost stacked on.
It’s a combination type: the regular sign-up bonus plus an extra boost that only applies during the sale period. Compared to a standalone bonus, the conditions felt a bit more involved.
The 5,000-point sign-up bonus is the same as always
Let’s start with the base bonus. You get 2,000 points just for signing up.
Use the card three times, and you get another 3,000 points on top. That’s 5,000 points in total.
This matches Rakuten Card’s regular, always-running campaign. It’s open to new sign-ups for the Rakuten Card or Rakuten PINK Card, and applicants must be 18 or older.
- New sign-up: 2,000 points
- 3 card uses + bank debit setup: 3,000 points
- Total: 5,000 points (always running)
While you’re at it, it’s worth applying the same thinking to your phone bill. You can also sign up for Rakuten Mobile through my referral, and switching over gets you up to 14,000 points. If you haven’t looked into that yet, take a peek.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
During the Rakuten Super Sale, shopping earns 10x points
Now for the main point of this campaign. During the Rakuten Super Sale period, purchases on Rakuten Ichiba earn 10x points.
The period runs from 20:00 on September 4, 2026 through 1:59 on September 11. It looks like the math works out to the usual 1x base rate plus a 9x bonus on top.
The cap was 3,000 points. There’s no restriction on payment method, and points apparently start being credited the day after you place your order.
The part that tripped me up a little
What I found confusing was the timing of which purchases actually qualify. As long as it falls within the eligible period, orders placed before you’ve even signed up for the card seem to count.
Orders placed before your card even arrives seem to qualify for the 10x bonus. Being able to act without waiting for the card to show up is a detail that’s surprisingly easy to overlook.
Furusato nozei donations are excluded. Buying multiple units of something like a game console for resale purposes is also excluded, apparently.
If you’ve held a Rakuten Card before, you’re excluded from both the sign-up bonus and the 10x bonus. Multiple applications are excluded in the same way.
Things worth checking before you apply
Before applying, here’s a summary of the points worth double-checking.
First, whether you’re applying through this specific page. Going through a different path risks leaving you excluded from the 10x bonus.
Don’t forget to set up the bank account debit, either. That’s a condition for the 3,000-point portion of the sign-up bonus.
In our household, we put a lot of value on consolidating down to a single main card. I’ve written more about that in why consolidating to one main card makes household finances easier. If you’re in a stretch where you’re doing a lot of shopping on Rakuten Ichiba, this could be an easy moment to consider signing up.
Wrap-up
Signing up for a new Rakuten Card comes with a 5,000-point sign-up bonus. On top of that, during the Rakuten Super Sale, shopping on Rakuten Ichiba earns 10x points.
Terms and the campaign period are subject to change. Before applying, be sure to check the official site for the latest information.
Just like with Rakuten Card, you can sign up for Rakuten Mobile through a referral too. Switch with number portability, and it’s up to 14,000 points. Why not use this as a chance to reconsider your phone bill at the same time?
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
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