Good morning. It’s まさきん.
Rakuten Mobile subscribers already get ongoing perks like electricity/fiber bundles and boosted point multipliers (SPU) on Rakuten Ichiba. On top of that, there are sometimes limited-time point-back campaigns tied to individual services like Rakuten Travel, Rakuten Books, and Rakuma (the flea-market app).
I work as a digital marketer at Rakuten Group myself. I’m also juggling a household budget as a dual-income parent of four. From that angle, the nature of these campaigns becomes clearer. They’re less “something that pays off consistently” and more “something you ride if the timing lines up.”
Here I’ll walk through the campaigns running as of April 2026, from a household perspective.
These limited-time campaigns tend to rotate every few months. So depending on when you’re reading this, some may have already ended, or the details may have changed. Please keep that in mind.
Always check the official site for the current campaign period and conditions before using any of these.
Every perk mentioned here assumes you’re a Rakuten Mobile subscriber. Without a subscription, you’re not eligible at all. If you’re still considering it, checking your current situation first might make things easier.
Before checking, it might also be worth peeking at the fee simulator. It could be a good excuse to compare.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
Rakuten Travel: bonus points on domestic hotel bookings
This campaign boosts the point-back rate on domestic hotel bookings for Rakuten Mobile subscribers. There’s a minimum amount per booking, and only bookings above that threshold qualify.
There’s also a cap on how many points you can earn. Only domestic hotel bookings count — day-use stays and travel packages are excluded.
One thing worth flagging from a household perspective: entry before booking is required. If you notice the campaign after you’ve already booked, it’s too late.
So it’s worth checking the campaign page as soon as you start thinking about a trip. That should help you avoid missing out.
The point-back itself usually lands a while after checkout. It’s best to treat it as something that “won’t show up right away” and wait patiently.
Rakuten Books: higher point multipliers based on purchase amount
There are also campaigns designed to encourage first-time buyers, or bring back people who haven’t purchased in a while, with higher point multipliers tied to purchase amount. Many require a minimum spend. If it happens to line up with a batch purchase you were already planning, it’s easy to benefit.
These campaigns usually come in two flavors: “for first-time users” and “for users returning after a while.” Whether you qualify depends on your past purchase history.
It’s worth checking the entry requirements too — including the deadline for when the purchase needs to happen.
Rakuma: higher point multipliers based on listing and selling
There’s also a campaign for Rakuten Mobile subscribers on the flea-market app Rakuma, offering higher point multipliers based on listing and selling items. Subscribers tend to get a higher multiplier than non-subscribers.
Just listing isn’t enough — actually completing the sale is a condition. Completing the sale is what unlocks the higher multiplier.
A few things worth watching from a household perspective: the eligible payment methods are limited. Some cases only count Rakuten Cash or credit card payments, excluding amounts paid with points or coupons.
You also need to complete the shipping process after listing, not just list the item. Stopping at “listed it” won’t move the multiplier. So it helps to pick out items you can realistically list and ship within the campaign period ahead of time.
How I think about these, as someone managing a household
I don’t think these limited-time perks are something to actively plan your life around. A comfortable way to treat them is: “if a campaign happens to overlap with a trip, purchase, or decluttering I was already planning, I’ll use it.”
Making an unnecessary booking or purchase just for the points would defeat the purpose.
Also, these campaigns tend to share the same conditions: entry required, valid only during the campaign period, and a cap on point-back. Before applying, it’s worth checking at least these three things: whether entry is required, the campaign period, and the point-back cap. That should help you avoid the “turns out I wasn’t eligible” situation.
Wrapping up
Rakuten Travel, Rakuten Books, and Rakuma sometimes run limited-time point-back campaigns for Rakuten Mobile subscribers. If the timing lines up, your everyday travel, shopping, or decluttering gets a little more rewarding.
That said, this is just a snapshot as of April 2026. The campaign periods, point-back rates, and conditions are all subject to change over time.
Always check each service’s official site for the current period and conditions before using them.
Combined with the ongoing perks, these campaigns are worth using where it makes sense without overdoing it. That might make Rakuten Mobile’s appeal as a place to reconsider your phone bill even easier to feel.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
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