Good morning. It’s まさきん.
Our family does furusato nozei (hometown tax donations) a little bit every month. Recently I found out about an in-person event called the Rakuten Super Furusato Nozei Festival. Apparently around 20,000 people attended last year, so I put together a summary of the details.
What was announced
The venue is Makuhari Messe, Exhibition Halls 7–8. The event runs for two days, Sunday, November 22 and Monday, November 23 (public holiday), 2026, from 10:00 to 17:00.
Admission is free. You need to register online in advance, though it seems same-day registration is also possible. That said, the announcement notes that some time slots may reach capacity.
More than 200 municipalities are expected to take part. Beyond showcasing their return gifts, there will also be food trucks serving local specialties from around Japan. Betsukai Town in Hokkaido and Tsuruga City in Fukui Prefecture are among the planned exhibitors.
What caught my eye as a family visitor
The first thing I wondered about was whether it would be easy to go with kids. The announcement says a kids’ space is planned, which was a bit of a relief.
It is not a points-back campaign or anything like that, but the first 100 visitors will get Okaimono Panda goods. A small gift just for showing up is a nice touch.
As it happens, our family had been wanting to see return gifts in person before choosing. Checking the size and feel of items on site, which is hard to judge from online photos alone, could be a good opportunity.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
What was a little unclear
Some parts, like the venue map and details on participating municipalities, are listed as “coming soon.” It is probably better to wait for more information before deciding which day to go.
I also found the difference between advance and same-day registration a bit confusing. Registering in advance will probably make entry smoother.
What to check before registering
- Dates: Sunday, November 22 and Monday, November 23 (public holiday), 2026, from 10:00 to 17:00
- Venue: Makuhari Messe, Exhibition Halls 7–8
- Free admission, but advance online registration is required (same-day registration may reach capacity)
The venue map and details on participating municipalities may be updated later. It is a good idea to check the official website for the latest information before you go.
I have also written about how to keep up with furusato nozei itself in my post on donating a little every month. If you spot a return gift you like at the venue, it might help you decide where to donate.
Summary
The Rakuten Super Furusato Nozei Festival is a free in-person event held at Makuhari Messe on November 22 and 23. With over 200 municipalities exhibiting, it looks like a rare chance to see return gifts in person before choosing.
Event details and registration requirements may change. If you are thinking of going, be sure to check the official website for the latest information.
While you are at it, this might also be a good time to review your family’s phone plans. Switching can get you up to 14,000 points, so if you have not looked into it yet, check this out too.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
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