Good morning. This is まさきん.
In the section for campaigns that give away points, I spotted a Purina banner. It is called the Purina Pet Food Stamp Rally Campaign. It says up to 15x, so I sorted out the conditions.
What kind of campaign is this
In terms of the types I sorted out in an earlier article, I think this is the limited-time point-back type, where the multiplier rises with the number of items you buy. The organizer is Nestlé Japan, and entry is required to take part.
I covered the same stamp rally type in the IRIS PLAZA article too. That one had a cap on bonus points. This time, there is no cap.
The name says “ongoing,” but the period is fixed. It runs from Friday, September 11 at 10:00 to Friday, January 8, 2027 at 9:59.
Stamps and multipliers
The way it works is to enter and then buy eligible items. You get one stamp for each item you buy. Each person can take part only once, and you can collect up to 8 stamps.
The previous round ran from May 12 to September 11. Those who entered and made a purchase in that round get one bonus stamp.
The multiplier goes up with your stamp count, as follows.
- 1 stamp: 2x
- 2 stamps: 3x
- 3 stamps: 4x
- 4 stamps: 6x
- 5 stamps: 8x
- 6 stamps: 10x
- 7 stamps: 12x
- 8 stamps: 15x
The steps are not even. The last one, from 7 stamps to 8, jumps from 12x to 15x.
Every multiplier includes the regular 1x. The bonus is what remains after subtracting that 1. At 15x, that is 14x, or 14%.
The basis is the amount excluding tax and shipping, after coupons. For example, if 15x applies to a 3,000 yen item before tax, the bonus is 420 points. There is no cap.
Something you buy regularly, like pet food, is close to a fixed cost in a household budget. When it comes to fixed costs, your phone bill is also a candidate for review.
Rakuten Mobile can also be applied for through my referral. If you switch while keeping your number, you can get up to 14,000 points. If you haven’t yet, please take a look.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
What was a little hard to understand
The first is the scope. The name says “pet food,” but as far as I could see, every product listed was for cats. They come from three brands: Purina ONE, Mon Petit, and Felix. I could not tell from the page whether dog products are included.
The second is when the points arrive. The scheduled grant date is around Friday, April 30, 2027, so even if you buy today, it is more than half a year away. The points expire on Friday, October 29, 2027 at 23:59.
The third is which order gets the multiplier. There is a link explaining how points are calculated, but I could not tell how it relates to the stamp count. It might be reassuring to check the official explanation as well.
What to check before you apply
- Entry is required. If you enter during the campaign period, purchases made before you enter also count.
- Only the items listed on the page you reach from the campaign page are eligible. Buying from other pages may make them ineligible.
- There are 14 eligible shops, including Rakuten 24, petgo, and charm.
- Pre-orders are not eligible. Subscription purchases and periodic-delivery club purchases (hanpukai) are eligible.
If an order has been canceled by the time the bonus points are granted, that order is not eligible. The grant comes late, so it is better to choose purchases that might be canceled carefully.
Summary
The multiplier rises each time you buy an eligible item, and with 8 stamps it reaches up to 15x. There is no cap on bonus points.
However, the items listed were cat food. The points also arrive around the end of April 2027. It may suit those who were buying these anyway. I would not recommend buying extra just for the points.
Conditions and periods may change, so please check the official site for the latest information.
While you are reviewing your household budget, how about checking your family’s phone lines too? Through my referral, Rakuten Mobile gives up to 14,000 points. This applies when you switch while keeping your number.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
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