Good morning. It’s まさきん.
I came across a collaboration campaign with “Kawaisou ni!” on one of Rakuten’s official accounts. It looks like several services, including Rakuten Web Search and Rakuma, are all part of it.
What the announcement says
The campaign covers 9 services, including Rakuten Web Search, Super Point Screen, Rakuten Rakuma, Rakuten Books, Rakuten Insurance, Beauty Advisor and Rakuten Mart. They are all running it together as a collaboration with the character “Kawaisou ni!”
It runs from September 1 to November 20, 2026. You first enter the campaign, then complete the condition set for each participating service.
Once you meet a condition, you are entered into a lottery where a total of 4,450 people win prizes. There are 3 types of prizes: a magnet, an eco bag, and a set of 3 lunch boxes. I found it refreshing that this campaign gives out physical prizes instead of points.
Joining more services gives you more chances to win
Each service has its own single condition. For Rakuten Web Search, you log in for the first time and do 5 searches a day. For Rakuten Rakuma, you either list an item or make a purchase of 1,000 yen or more.
That said, even if you meet the conditions on 2 or more services, you can win a maximum of 1 prize. So joining multiple services seems to be about raising your odds of winning, not about getting more prizes.
Rakuten Mobile is also part of the same Rakuten Group as these services. If you switch over, you can get up to 14,000 points through my referral. If you are interested, take a look at this too.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
A few points that were a bit confusing
There were a few things I found a little hard to follow.
First, your entry and your login to each service must use the same Rakuten ID, or you will not be eligible. If you use different IDs for different services, you may need to be careful.
Second, prizes are scheduled to ship around December 2026 to January 2027. Even if you win, keep in mind that it will not arrive right away.
Things to check before you sign up
Before entering, it is a good idea to check your past usage of each service. Rakuten Rakuma, Super Point Screen and Rakuten Web Search each have their own separate campaigns for first-time users. Since the conditions sometimes overlap, it is worth checking those as well.
Summary
This announcement was for a “Kawaisou ni!” collaboration prize campaign covering 9 Rakuten services. What makes it stand out is that you win physical prizes through a lottery instead of points.
Conditions and dates may change in the future. If you are thinking of joining, be sure to check the official site for the latest information.
If you use several Rakuten services anyway, why not take another look at Rakuten Mobile too? If you switch over, you can get up to 14,000 points through my referral.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
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