Good morning. It’s まさきん.
While browsing the Rakuten Point Club app, I came across a Rakuten Kobo campaign notice. It offers 70x points on your first eBook purchase. I usually read paper books and rarely use eBooks. My wife prefers eBooks, though, so I looked into the details to pass them along to her.
What kind of campaign is this?
In my earlier breakdown of campaign types, this one falls closest to the limited-time point-back category. You could say it’s that type, narrowed down to “first purchases” of eBooks.
It’s open to Rakuten members who have never bought a paid eBook. You need to enter the campaign first and then make your first purchase. Getting that order right may be the single most important condition.
70x points, capped at 2,000 points
You get 70x in total: 1x regular points plus 69x bonus points. The order amount is calculated on the pre-tax price after coupons. Orders of 99 yen or less don’t qualify, so keep that in mind.
In the official example, a 3,000 yen purchase earns 2,000 points back. That 2,000 points is actually the cap on the bonus. So you hit the maximum with a purchase of around 3,000 yen.
Points arrive around the 25th of the month after you meet the conditions. They’re awarded as limited-time points and expire at the end of the month after they’re granted. It’s a good idea to decide in advance when you’ll use them.
Rakuten Kobo belongs to the same Rakuten Group as Rakuten Mobile. If you’re getting into the habit of collecting points, it might be a good time to review your phone bill as well. If you switch through my referral, you can get up to 14,000 points. Take a look if you’re interested.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
A few points that were a bit confusing
A few things struck me as slightly unclear.
First, the purchase order. If you buy even one paid eBook before entering, you’re no longer eligible. Having read free titles doesn’t seem to count against you.
Next, purchase methods that are excluded. Purchases made directly from an eReader device and purchases through kobo.com don’t qualify. Purchases from R-TOON are also excluded.
Finally, excluded titles. The “SLAM DUNK” series alone is excluded from this campaign.
Things to check before you sign up
You need to enter separately for each campaign period. Entering this month apparently doesn’t carry over to next month automatically.
Pre-orders need some care too. A pre-order doesn’t count while it’s pending; it only qualifies once the title is released and the purchase is completed.
Combining it with other campaigns doesn’t seem to be a problem. The official page clearly states you can join other campaigns at the same time.
A similar first-use campaign was also run by Rakuten Rebates. Rakuten Group seems to use this kind of “first-time use” incentive quite often.
Summary
This campaign offers 70x points on your first eBook purchase. The cap is 2,000 points, which you can reach with a purchase of around 3,000 yen.
Conditions and dates may change. If you’re thinking of signing up, please check the official site for the latest information.
Rakuten Kobo got me wanting to review other Rakuten Group services too. Phone bills in particular have a big impact on the household budget. If you switch to Rakuten Mobile through my referral, you can get up to 14,000 points. Feel free to take a look.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
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