Good morning. This is まさきん.
Update (October 6, 2026): The Maji-Toku Festival stopped taking applications on October 5. I am keeping this article as a record of what the offer looked like. If you already applied, remember to start using your plan by October 31. For what you can sign up for now, see my campaign roundup.
I spotted the same campaign name on banners for both Rakuten Card and Rakuten Mobile. It’s called the “Maji-Toku Festival”. Since I was curious, I decided to sort out the details.
What type of campaign is this?
Going by the campaign types I sorted out before, this falls under the “combine with another service” type. It bundles new-signup benefits from both Rakuten Card and Rakuten Mobile.
You can apply for just one. Still, combining both makes the total reward bigger.
The Rakuten Mobile side
The offer is 20,000 points for a first-time Rakuten Mobile application. It applies to the Rakuten Saikyo Plan or Rakuten Saikyo U-NEXT. The data-only plan isn’t eligible.
The conditions are a bit detailed. You need to be a Rakuten Card member, and you also need a dedicated coupon code. After starting your plan, you also need to make a call of 10 seconds or longer through the Rakuten Link app.
The application period runs from September 18 to October 5, 2026. In stores, it ends a day earlier, on October 4. You need to actually start using your plan by October 31.
The points arrive over five months starting in December 2026. It’s paid out in installments of 4,000 points each month.
If you buy an eligible device at the same time, there’s also up to a ¥20,000 discount. That could be worth noting if you’re thinking about switching devices too.
The Rakuten Card side
The other half is 10,000 points for a new Rakuten Card sign-up. It’s split into two parts: 2,000 points for signing up, and 8,000 points for actually using the card.
To get the usage bonus, you need to use the card at least once and set up automatic bank withdrawal. Compared to the standard 5,000-point campaign I looked at before, both the reward and the conditions are different this time.
This application period is shorter, running from September 18 to September 28, 2026.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
Everything above is specific to this “Maji-Toku Festival”. Separately, there’s also a way to sign up through my referral link. If you switch carriers, that gets you up to 14,000 points. Which one is the better deal probably depends on your situation.
How it compares to the referral option
Signing up through my referral needs neither a coupon code nor a Rakuten Card. If you switch your number over as-is, you get 14,000 points, or 13,000 points for a new number. That said, this route also requires a call of 10 seconds or longer with Rakuten Link.
The Maji-Toku Festival, on the other hand, pays out more, but the conditions are more involved. The points also arrive later, split across five months starting in December.
If you have a Rakuten Card and can apply before the deadline, the Maji-Toku Festival gets you more. If you don’t use a Rakuten Card, or you’re applying after October 5, the referral route looks like the one to consider.
A few things that weren’t so clear
The “first-time application” condition is worth watching closely. If you’re already a Rakuten Mobile customer, you’re not eligible. The same goes for Rakuten Card — if you’ve had one before, you’re excluded too.
The deadlines are also different for each. Rakuten Card ends September 28, and Rakuten Mobile ends October 5. If you’re planning to do both, it looks like you’d need to finish the Rakuten Card side first.
It can’t be combined with a referral sign-up. The official page says that if you meet the conditions for both, the Maji-Toku Festival, which pays more points, is the one that applies. (Added September 27, 2026)
Things to check before applying
It’s worth checking first whether this is really your first Rakuten Mobile application. Also worth confirming whether you’ve had a Rakuten Card before. And it’s a good idea to jot down the deadlines for starting your plan and making that call.
In summary
Combining Rakuten Card and Rakuten Mobile adds up to 30,000 points total. Since the deadlines differ, it’s probably worth moving on this sooner rather than later.
Conditions and periods are subject to change. Before applying, please make sure to check the official site for the latest details.
Separate from this campaign, there’s also a way to sign up through my referral link. Switching carriers gets you up to 14,000 points. If it’s time to reconsider your family’s phone plans, this might be worth a look too.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
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