- 01What kind of campaign is this
- 02Who qualifies
- 03How the rewards work
- 04The math behind “a year free”
- 05There’s an option reward too
- 06How to apply
- 07What was a bit confusing
- 08Who this is for, and who it isn’t
- 09Things to check before applying
- 10Frequently asked questions
- 11Official sources referenced
- 12Wrapping up
Good morning, this is Masakin.
I was looking into ways to review my parents’ phone plan when I came across Rakuten Mobile’s “Senior Campaign.” It’s a benefit limited to people 65 and older. I’m not eligible myself, but it looked useful as a suggestion for my parents, so I looked into it.
This is a 65-and-older only Rakuten Mobile benefit. Combining the plan sign-up reward with the senior program gives you up to 13,068 points. That works out to roughly a year of plan fees covered. You need to register in advance and clear a few conditions after starting, and applications are basically done through the web.
What kind of campaign is this
The official name is the “Senior Campaign.” It’s for Rakuten members aged 65 and older, and the condition is applying in or after the month of your 65th birthday.
Looking at the Rakuten Mobile Senior Campaign page, there are two main rewards. One is the plan sign-up reward, and the other is the reward for using the Best Senior Program.
Registration for this campaign started on September 13, 2024, and there’s no end date announced yet. It might be close to a permanent offer at this point.
Who qualifies
The conditions aren’t just about age. Since the birthday month matters, let me break it down.
- Being 65 or older
- Applying in or after the month of your 65th birthday
- Being a Rakuten member
Depending on your parent’s age, you might need to wait for their birthday month. If you’re considering signing up, checking the birthday month first seems like the natural first step.
How the rewards work
The reward structure is a bit layered, so let me look at it piece by piece.
The plan sign-up reward is 11,748 points. It applies if you newly sign up or switch (MNP) to the Rakuten Saikyo Plan or Rakuten Saikyo U-NEXT, start using it, and make a call of 10 seconds or more using Rakuten Link.
The other reward comes from the Best Senior Program. After registering and using the program, you get 110 points every month for 12 months, adding up to 1,320 points.
Combined, that comes to up to 13,068 points.
The math behind “a year free”
The campaign page describes it as “plan fees effectively free for a year.” Let me check the numbers.
Using the 3GB plan with the family discount for 12 months comes to 11,616 yen. The 13,068 points you get back exceed that amount.
Assuming 1 point equals 1 yen, that does effectively cover a year of fees. Points can be used however you like, so you don’t have to apply them to your bill, but it’s a useful way to picture the value.
There’s an option reward too
It’s not just the plan. There’s a reward tied to an add-on option as well.
Signing up for the free 15-minute calls and the Peace of Mind Pack for the first time earns you up to 5,500 points. This is separate from the plan reward, so using both adds up to an even bigger total.
The Peace of Mind Pack covers support for using the device and handling breakdowns. If you’re not confident about smartphone operations, it might be worth considering.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
If you’re reviewing your family’s phone lines together, my referral link is another option. Switching carriers (MNP) gets you up to 14,000 points, so it’s worth checking out too.
How to apply
You can apply either online or at a store. That said, web applications only count if you go through the dedicated button on the campaign page.
If you sign up without going through that button, you might miss out on the reward. If you’re applying on a family member’s behalf, it’s worth double-checking that you’re using the right path.
What was a bit confusing
A couple of things caught my attention while reading through the conditions.
One condition for the plan reward is “a call of 10 seconds or more using Rakuten Link.” It’s an easy detail to miss, but forgetting it means missing the reward entirely. Making that call soon after signing up seems like the safer move.
The other is the senior program’s monthly 110 points. It’s not a lump sum but spread across 12 months, so canceling early means receiving less. It’s probably worth planning around long-term use.
Forgetting to make a call of 10 seconds or more using Rakuten Link means you won’t get the plan sign-up reward. Making that call right after signing up is the safer way to go.
Who this is for, and who it isn’t
Let me sort out whether this campaign makes sense for you.
Good fit for
- Anyone 65 or older considering a switch to Rakuten Mobile
- Anyone unsure about smartphone operations who wants the Peace of Mind Pack
- Anyone who wants point rewards to help with household budgeting
Not a great fit for
- Anyone already getting a good deal through another carrier’s family discount
- Anyone who’d rather skip the Rakuten Link call or the other conditions
- Anyone whose birthday month is still far off and doesn’t need to apply right now
Things to check before applying
- Have you confirmed the applicant’s birthday month?
- Will you apply through the dedicated button on the campaign page?
- Have you planned to make a 10-second-plus Rakuten Link call after signing up?
- Have you registered for the Best Senior Program?
- If a family member is applying on someone’s behalf, have you confirmed the identity verification process?
Frequently asked questions
Does applying on the exact day of my 65th birthday count?
The campaign page says “in or after the birthday month.” Being within that month should qualify, but it’s worth confirming the exact date handling on the official site to be sure.
Can I get both the plan reward and the option reward?
Yes, they’re separate rewards, so meeting both sets of conditions gets you both. At most, that’s 13,068 points plus 5,500 points combined.
Is the senior program’s 110 points automatic?
Registration and actually using the program are required. Signing up for the plan alone doesn’t qualify, so it’s worth checking that registration wasn’t missed.
Can a family member apply on someone’s behalf?
The contract needs to be under the actual applicant’s name. Even if someone else handles the process, the application has to use the contract holder’s own information.
What happens to the reward if I cancel early?
Points paid out monthly stop once you cancel. You need to stay on the plan for the full term to receive the entire reward.
Can this be combined with other Rakuten Mobile campaigns?
Conditions vary by campaign, so it’s hard to say for certain. Checking with the official site before applying is the safer approach.
Official sources referenced
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
Rakuten Mobile, one of the services covered here, can also be signed up for through my referral link. If it’s a good time to review your parents’ phone line, it’s worth considering alongside this campaign.
Wrapping up
The Senior Campaign, limited to those 65 and older, combines the plan reward and the senior program for up to 13,068 points back. Adding the option reward can push that total even higher.
Conditions and rewards may change, so please check the official site for the latest details before applying.
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