Campaign Info

What Is Rakuten "Poitoku"? How Using Points to Pay for Rakuten Mobile Gets You Extra Rewards

What Is Rakuten "Poitoku"? How Using Points to Pay for Rakuten Mobile Gets You Extra Rewards

Photo: frankieleon (CC BY 2.0) via Flickr

Good morning. It’s まさきん.

Let me start with the bottom line. Rakuten Points’ “Poitoku” campaign is not limited to Rakuten Ichiba. Paying your Rakuten Mobile monthly bill is actually covered too.

The only condition is that you are “using points for the first time.” So I think it is worth knowing about even if you have not signed up yet. In this post, I will walk through “Poitoku” from the Rakuten Mobile angle.

Eligible services and reward conditions are reviewed each month. So this article sticks to explaining how the system works. If you plan to join, always check the latest conditions on the official website.

How “Poitoku” works

“Poitoku” is a system where your reward rate goes up when you “use” points. A wide range of services are covered, including Rakuten Ichiba and Rakuten Travel. Bookings and treatments through Rakuten Beauty count as well. And of course, Rakuten Mobile monthly bill payments are included.

That said, the conditions differ by service. These three points are common to all of them:

You do not get the bonus automatically. You need to follow the order: enter, use the service, meet the conditions. This approach is the same as Rakuten’s other point-boost programs.

A closer look at Rakuten Mobile as an eligible service

Out of all the eligible services, this time I am focusing on Rakuten Mobile. Here is a summary of the conditions.

However, the details change depending on each round of the campaign. So be sure to check the official page for the specifics.

This is often a “once per person” perk. In other words, it only applies to people using points for the first time. Think of it as a kind of “first-time-only bonus.”

Here is the process in 4 steps.

How to join "Poitoku" (for Rakuten Mobile): 1. Enter → 2. Turn on the payment setting in my Rakuten Mobile → 3. Pay your monthly bill with points → 4. Bonus points are awarded around the following month

You can check whether your plan is eligible on the payment settings screen. It is probably worth taking a quick look first.

Try the fee simulator and get 100 points, no sign-up required Check your Rakuten Mobile payment settings

Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.

What this means if you have not signed up yet

To be honest, I do not recommend signing up just for this perk. I think the main question should be “Will my phone bill go down?” Another important question is “Is there a plan that fits how I use my phone?”

Still, it is relevant if you are thinking about switching. After you sign up, you can use the perk the first time you pay with points. It does not hurt to keep it in mind.

You can check whether your phone bill would go down with the price simulator beforehand. It is also an easy way to get more information for your decision.

The setup is just switching your payment method to use points. So it takes almost no extra effort.

Things to watch out for when joining

Forget to enter and you are not eligible

“Poitoku” is basically entry-based. If you only notice after paying, it is too late. So it is safer to check your entry status first. Be especially careful not to forget in any month you plan to join.

If you pay by bank transfer, check in advance

If you pay by bank account transfer, you may not be able to set up point usage at all. It works with methods such as credit card payment. Check in “my Rakuten Mobile” ahead of time.

The campaign details are reviewed every month

“Poitoku” runs repeatedly, month after month. However, the eligible services and reward conditions are revised each time.

It is probably best not to rely on memories like “last month it was like this.” Getting into the habit of checking the official page for the latest info each month you join will give you peace of mind.

Summary

“Poitoku” is a campaign that also covers Rakuten Mobile monthly bill payments. For Rakuten Mobile in particular, the condition is often “using points for the first time.” It is positioned as a once-per-person perk.

If you already have a contract, check your entry status and payment method. If you have not signed up yet, it is worth keeping in the back of your mind as an option after switching.

Why not use “Poitoku” as a chance to review how you pay for Rakuten Mobile?

Try the fee simulator and get 100 points, no sign-up required Review your Rakuten Mobile payment method

Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.

This article contains affiliate advertising. If you sign up for a product or service through a link on this site, we may receive compensation from the partner company. The site operator is also an employee of Rakuten Group and may receive compensation through an employee referral program. The content and opinions here are based on the operator’s own experience and research regardless of any advertising relationship, but please read with the above in mind. See the Disclaimer & Affiliate Disclosure for details. Disclaimer & Affiliate Disclosure

This article includes machine-translated content. Please check the official Rakuten Mobile multilingual page for exact terms.

If you have concerns about Rakuten Mobile coverage or signal quality, you can consult through the official signal improvement request form .

ABOUT THE AUTHOR
まさきん

Rakuten Group employee · Digital Marketer (holds a Financial Planner qualification)

In his early 40s, part of a dual-income household with four kids. Works as a digital marketer at Rakuten Group, while also using his Financial Planner (FP) qualification to focus on household finances and building assets.

View Profile

Related Articles

RELATED
Comparing Rakuten Bank Account Opening Campaigns | Up to 35,000 Points in October, but What You Actually Get Depends on Your Balance Campaign Info

Comparing Rakuten Bank Account Opening Campaigns | Up to 35,000 Points in October, but What You Actually Get Depends on Your Balance

A comparison of Rakuten Bank campaigns in October 2026. Applications close October 30. Of the up to 35,000 points, expect about 6,000 points at a 500,000 yen average balance and 8,000 points at 1 million yen. Also covers how it differs from the 25th anniversary and the standing 1,000 points, plus claim deadlines.

2026.10.21 · 14 min read
When Does the Rakuten Books Shopping Marathon 2x Points Campaign Run? Patterns and Conditions Campaign Info

When Does the Rakuten Books Shopping Marathon 2x Points Campaign Run? Patterns and Conditions

I lined up past rounds of the Rakuten Books campaign tied to the Shopping Marathon (enter and spend ¥5,000+ in one order for 2x points, 3x for Rakuten Mobile users). This covers when it tends to run, excluded items, award timing, and this round’s conditions through October 17, 09:59.

2026.10.15 · 9 min read
Rakuten Denki: Sign Up and Use the Service to Get 10,000 Points Campaign Info

Rakuten Denki: Sign Up and Use the Service to Get 10,000 Points

I found a campaign where signing up for Rakuten Denki and using the service earns 10,000 points. I sorted out the conditions and payout timing, including that it is not limited to Rakuten Mobile users.

2026.10.15 · 8 min read
Switch to Rakuten Mobile, get up to 14,000 points Try the fee simulator and get 100 points, no sign-up required →
Apply Now →