Good morning. This is まさきん.
I came across an announcement that Rakuten has launched a new shopping app called “Rakuten Rakuyoko.” It looks like a direct-sales service focused on fashion and lifestyle goods. I was curious about how it works, so I’ve put together a quick overview.
What kind of service is it?
Rakuten Rakuyoko is Rakuten’s new direct-sales store that launched on August 25, 2026. Besides fashion items, it also carries smartphone accessories as well as interior and kitchen goods.
It started out with about 60,000 items. Prices begin at just a few hundred yen, so the lineup seems to focus on affordable, easy-to-buy products.
You can use it from a web browser as well as from the iOS and Android apps. One highlighted feature is its social-media-like interface, clearly designed with younger shoppers in mind.
Sign-up perk and how points work
Everyone who registers as a member reportedly receives a 500-yen off coupon. Rakuten also plans to hand out coupons and hold sales on a regular basis going forward.
You earn 1 Rakuten Point for every 100 yen you spend. That seems to be the same basic reward rate as Rakuten Ichiba.
As for shipping, orders of 2,100 yen or more ship for free. There is also a limit of 10 units per item.
With new services like this popping up, it makes me want to review fixed costs like my phone bill too. You can also sign up for Rakuten Mobile through my referral.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
Things I’m curious about
At the moment, I couldn’t find any clear information about integration with Rakuten ID. How seamlessly it works with Rakuten Ichiba and Rakuten PointClub may be something you only find out by actually using it.
There seems to be a label called “R Select” for hand-picked items, but the official page doesn’t explain the specific selection criteria.
Returns are accepted within 30 days of the shipping date.
Summary
Rakuten Rakuyoko is Rakuten’s new direct-sales store centered on fashion and lifestyle goods. You get a 500-yen coupon for signing up and 1 point for every 100 yen spent.
Since the service has only just launched, its content and perks may change. If you’re interested, check the official website for the latest information.
Every time a new service appears, managing the household budget seems to get a little more complicated. If you switch to Rakuten Mobile through my referral, you’ll receive up to 14,000 points. If you haven’t switched yet, be sure to check this out as well.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
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