Good morning. It’s まさきん.
I was scrolling through Rakuten Ichiba’s official X account when a pet supplies campaign popped up.
It’s the Pet Wari campaign for new members only. I don’t buy pet supplies all that often, but I was curious about how it works, so I’ve put together a summary.
What type of campaign is this?
In terms of the campaign types I sorted out before, this one is close to a limited-time points-back campaign. It doesn’t stand on its own, though.
The foundation is Rakuten Super DEAL, a section of Rakuten Ichiba with high points-back rates. On top of that, there’s a bonus for newly signing up for “Pet Wari” (Rakuten’s pet discount program).
How the points back works and the conditions
The campaign covers pet supplies among Super DEAL items. Cat food and dog food were listed as examples. Toilet supplies for cats and dogs, as well as small animal supplies, are also eligible. Subscription purchases and subscription box (hanpukai) items are excluded.
Super DEAL itself offers points back ranging from 10% to 50%, depending on the product. If you’re a new Pet Wari member, you get an extra +5% points back on top of that.
The campaign runs from August 24, 2026 until 09:59 on September 16, 2026. You need to enter the campaign and newly sign up for Pet Wari. The maximum you can earn is 1,000 points.
That sounds easy enough. That said, I think a lot of you would like to pair this with a review of fixed costs like your phone bill. You can also sign up for Rakuten Mobile through my referral. If you switch carriers, you keep your phone number and get up to 14,000 points, so check it out if you haven’t already.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
The parts I found a bit confusing
Be careful about the order of entry. Purchases made during the campaign period before you enter still count retroactively. But entering is still required.
The “new sign-up” requirement also felt easy to miss. If you’ve registered for Pet Wari in the past, you apparently aren’t eligible.
The points won’t arrive right away either. They’re scheduled to be granted around November 20, 2026. The terms clearly state that you need to stay registered for Pet Wari until then.
Things to check before you sign up
Check that the products you want fall within the eligible categories. It is also easy to overlook that subscription purchases and subscription box items are excluded. The cap is 1,000 points, and the points will not be granted until November. You also need to keep your Pet Wari registration active until the points are granted.
I’ve also covered the basics of the points-back rates in my Rakuten Super DEAL article. Reading it alongside this one might make the conditions easier to follow.
Summary
This campaign layers a Pet Wari new sign-up bonus on top of Rakuten Super DEAL. You get an extra +5% on top of the base points-back rate.
Keep an eye on the cap, the timing of when points are granted, and the new sign-up requirement. Conditions and campaign periods may change, so be sure to check the official website before signing up.
I think it’s easier to review pet supplies together with fixed costs like your phone bill. If you switch to Rakuten Mobile, you’ll get up to 14,000 points through my referral. If you haven’t yet, take a look at this too.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
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