Good morning, it’s まさきん.
We have four kids in our house, and honestly, keeping track of everyone’s schedule has always been a challenge. So when I came across the お買いものパンダ version of the “Hobonichi Whiteboard Calendar 2027”, I pre-ordered it for next year. It covers January through December 2027. I haven’t started using it yet, but here’s a rundown of the specs I checked.
Actually, the 2026 version of the same product is currently on sale. If you want to start using one right away, that might be the better option.
Product Overview
This is a Rakuten-exclusive design, available only through the official Hobonichi store on Rakuten Ichiba. It’s priced at 3,980 yen with free shipping, and you earn 36 Rakuten Points on top of that.
At a glance, it looks like an ordinary calendar. But the entire surface doubles as a whiteboard. You write in your plans, and when they change, you erase and rewrite them. That one feature is what sets it apart from every other calendar.
It measures 438mm tall by 395mm wide, with each day’s box measuring 52.5mm by 50mm. That looks like plenty of room to jot down each kid’s plans.
The 2026 Version Is on Sale, for Anyone Who Wants to Start Now
Separate from the 2027 edition, the 2026 version is being sold at a discounted price — 1,540 yen, plus 300 yen shipping. Apparently shipping is free on orders over 3,980 yen.
On the 2026 version, the month numbers are illustrated by printmaker Kurumi Wakagi. It’s a different look from お買いものパンダ — simple and a little humorous. Apparently this calendar format itself has held the No. 1 sales spot in Loft’s calendar section for 20 years running. It sounds like a genuine long-running favorite.
The size, accessories, and things to watch out for are the same as the 2027 version. If you just want to try it out first, starting with the 2026 version might not be a bad idea.
The お買いものパンダ Exclusive Design
This is the first time お買いものパンダ has appeared on this calendar. Each month brings a new illustration of the panda and friends enjoying that season.
Apparently more than 56 million people have used its social media stickers, and the character even got a TV anime adaptation in 2024. When my kids heard the calendar would have this design, they were thrilled.
You’ll also spot お買いものパンダ as an in-store perk at Rakuten Mobile shops. If that catches your interest, this might be a good chance to check it out.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
What I’m Hoping For, Based on the Specs
The ability to rewrite things is what I’m most looking forward to. Kids’ plans have a way of changing at the last minute, and with a paper calendar, all those erased marks build up and make it hard to read. A whiteboard should cut down on that headache.
The included whiteboard marker comes in black only. It looks like the kind that writes in a nice thick line, so it should be easy to read from across the room. There’s also a small storage piece called a “tool bar,” so you won’t be left wondering where to put the marker.
The 12 sheets are perforated so you can tear them off. The idea is to keep only the current month up front, which lets you store a full year’s worth in a compact form. It even lists national holidays, anniversaries, the 24 solar terms, and moon phases — a quietly handy touch.
Things Worth Watching Out For
Reading through the product page turned up a few things to watch for. Apparently, if you write with a water-based ink pen, it won’t come off with the eraser once it dries. So be careful if you use anything other than the included marker.
It also notes that the calendar isn’t well-suited to hot, humid locations. For plans you don’t want to erase — birthdays, anniversaries, and the like — they recommend writing with an oil-based pen instead. We’re planning to keep that distinction in mind at home too.
The calendar itself weighs about 390g, or around 540g including the accessories. If you’re hanging it on a wall, it’s probably worth double-checking your hook’s weight capacity.
Keep in mind that prices and point-back rates can change over time. If you’re considering a purchase, it’s worth checking the official page for the latest details.
Wrap-up
The お買いものパンダ edition of the Hobonichi Whiteboard Calendar 2027. The write-and-erase design feels like a good match for how we manage schedules at home. Families whose kids’ plans change often are probably the ones who’ll appreciate it most.
If you can’t wait until next year, trying the discounted 2026 version first is also an option. Once 2027 rolls around, I’d like to follow up in another post about how it actually works in daily use. The panda design also seems likely to give the kids their own reason to actually look at the calendar.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
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