Good morning. This is Masakin.
I learned that Rakuten Ichiba is starting a new event called “Genre Matsuri” (Genre Festival). Points coming back always catches my eye, so I sorted out the conditions.
What kind of announcement is this
Genre Matsuri is an event where shopping in eligible genres gives you a chance in a lottery. If you enter and buy eligible items, 2,000 winners by lottery get a full points-back.
The entry period runs from Friday, October 2 at 10:00 to Friday, October 9 at 1:59. The purchase period that counts is from Sunday, October 4 at 20:00 to Friday, October 9 at 1:59. According to the page, if you enter during the eligible period, purchases made before you entered also count.
Eligible items are those marked with the “ジャンル祭対象” (Genre Matsuri eligible) icon. Food, sweets, home appliances, daily goods, shoes and more, 23 genres in total, were listed.
How much comes back if I win
What caught my attention is that “full” still has a cap. The points you can receive are up to 10,000 points (limited-time points).
Also, the regular 1x portion (the 1% you normally earn when shopping) is deducted from what is granted. The base is the amount excluding tax and shipping, after coupons, so it is a little different from getting back exactly what you paid.
The points are scheduled to be granted around Friday, November 20. They expire on Thursday, December 31 at 23:59, so it might be good to think about how to use them.
If you have shopping planned, how about reviewing your phone line around the same time? Rakuten Mobile can also be applied for through my referral. If you switch while keeping your number, you can get up to 14,000 points.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
What was a little hard to understand
If you only look at the word “full,” you might think everything comes back as long as you buy. In reality it is a lottery, and the announcement of winners is replaced by the granting of the bonus points.
Also, what counts is not the whole order, but only the total of the eligible items in it. One order counts as one entry, so if non-eligible items are mixed in, the amount returned will change.
One more thing: there is a rule that Rakuten Group employees and related parties cannot apply. I wrote about something similar for the Okaimono Panda search, and since I fall under it, I plan to sit this one out.
What to check before you apply
- Entry is required. The deadline is Friday, October 9 at 1:59.
- The purchase period that counts starts on Sunday, October 4 at 20:00.
- I would like to check whether the item has the “ジャンル祭対象” icon.
- Rakuten Furusato Nozei and Rakuten Express are not eligible. For subscriptions and periodic deliveries, only the first delivery is eligible.
- Only one win per person. If several orders win, the one with the higher amount takes priority.
If you combine this with other Rakuten Ichiba events, how I thought about shop-hopping points might be a useful reference.
Summary
Genre Matsuri is an event where you enter, buy from eligible genres, and 2,000 winners by lottery get a full points-back. The cap is 10,000 points, and whether you win depends on the lottery.
Joining with a “nice if I win” mindset might be just right. Conditions and periods may change, so please check the official site for the latest information.
Finally, one word about Rakuten Mobile. If you have not yet reviewed your family’s lines, applying through a referral gives you up to 14,000 points (when switching while keeping your number).
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
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