Rakuten Points

How Rakuten's daily lottery and mini-games became a family habit

How Rakuten's daily lottery and mini-games became a family habit

Photo: Monrovia Public Library - Monrovia, California (CC BY 2.0) via Flickr

Good morning. まさきん here.

In our house, opening Rakuten’s lottery is the first thing that happens after waking up. It’s become a real habit.

The reason isn’t dramatic, honestly. My wife mentioned that “you can apparently just get points for tapping every day,” and that’s how it started. It stuck far more than I expected, so today I wanted to lay out why.

What we open every day

There are mainly three things we’ve turned into a habit:

Lucky Draw is a raffle-wheel format, and you can play up to twice a day. The prizes are 1,000 points, 3 points, or 1 point, credited the following day. Karuta is a mini-game where you race the “お買いものパンダ” mascot to grab cards. Grab three first and you win, which puts you into a drawing. Both only take a few taps inside the Point Club app. Sometimes you win, sometimes you don’t, but even a loss is over in seconds.

Why it’s stuck around

Honestly, the points per round aren’t huge. What’s kept it going for me is that it slots into “the first thing I do each day.”

I make coffee, open my phone, and clear the lottery at the same time. It never really feels like extra effort.

My kids are curious about Karuta and Dosupoi too. Since the account is mine, though, it stays at the level of them watching over my shoulder and celebrating together. Having something game-like around has turned into a small conversation starter with them.

An update on the Tametoku Mode lottery

A quick update on the “Tametoku Mode lottery.” I’d earlier written that it had ended, but as of August 2026, it became available to enter again.

It’s open to anyone who has turned on “Tametoku” mode for Rakuten Point interest and holds 50 or more bonus interest points. You get one draw a day, with prizes of one 1,000-point prize and ten 100-point prizes.

The official site did say something like “a similar promotion may run again from time to time,” so it really did come back. The details can change without notice, so check the latest info in the app before joining.

Tametoku mode itself is something we keep using regardless. Points parked there earn interest every month, independent of whether the lottery is running.

Keeping a healthy distance from it

That said, lotteries and games come with a pull of “maybe if I do more of this, I’ll save more.” I try to stay deliberate about keeping some distance here.

The rule I’ve set for myself is simple.

Once a day, at a set time, I clear everything in one go. I don’t keep reopening the app at other times.

So this hasn’t turned into checking my phone all day to chase results. It stays firmly in the category of “part of the morning routine.”

How much this actually adds up to

The exact amount varies by season and campaign, so I won’t put a number here. My honest impression is that it’s “not a huge sum, but it steadily builds up.”

The lottery alone isn’t going to change a household budget. But combined with other point-hacking habits, it’s the kind of thing that quietly adds up over time.

Odds and rewards change with each campaign and get updated regularly, so check the latest in-app details before joining.

Lotteries and games like this are just one small piece of point hacking. In our house, we pair this kind of small, steady accumulation with consolidating our monthly phone bill onto Rakuten Mobile too. It’s about growing the number of places where points can be earned and used. In that sense, which carrier you use is a quietly effective choice for building that foundation.

If you’re still with another carrier, running the numbers through the fee simulator is worth a try.

Try the fee simulator and get 100 points, no sign-up required Review your phone bill on Rakuten Mobile too

Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.

Wrapping up

In our house, mini-games like Lucky Draw, Karuta, and Dosupoi have turned into a small daily habit.

It’s less a way to save big and more something that gives us “a reason to open the Rakuten app every day.” Clearing it once a day, at a set time, feels like the right distance for now.

If you haven’t tried it yet, consider adding just one of these to your morning routine.

Try the fee simulator and get 100 points, no sign-up required Look at cleaning up your phone bill with Rakuten Mobile too

Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.

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ABOUT THE AUTHOR
まさきん

Rakuten Group employee · Digital Marketer (holds a Financial Planner qualification)

In his early 40s, part of a dual-income household with four kids. Works as a digital marketer at Rakuten Group, while also using his Financial Planner (FP) qualification to focus on household finances and building assets.

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