Good morning. It’s まさきん.
I was browsing the Rakuten Ichiba homepage when I noticed a banner I hadn’t seen before. It said “Get 1,000 points guaranteed for trying a new service or a new way to use one!”
I was curious, so I decided to go through the conditions.
What kind of campaign is this?
Using the campaign types I sorted out before, it looks like a bundle of new-signup perks, grouped by service. It’s not just Rakuten Ichiba. Rakuten Card and Rakuten Mobile are included too.
Rakuten Bank, Rakuten Securities and Rakuten Energy are also on the list. In total, there were about 30 eligible services.
The campaign is called “Start 1000.” The idea seems to be that you get 1,000 points for each service you use for the first time.
The conditions differ by service
You have to enter to take part. On top of that, you need to enter again every month.
The conditions also vary from service to service. For Rakuten Ichiba, it’s your first purchase of 3,000 yen or more. For Rakuten Card, you need to sign up as a new member and use the card 3 times.
Rakuten Mobile is a bit unusual. Your first application counts. The first month you go over 3GB also counts. So does the first month you go over 20GB.
New applications for Rakuten Energy and Rakuten Hikari were on the list too. It could be worth looking into alongside a review of your fixed monthly costs.
August adds a roulette bonus on top
In August, there’s also a roulette bonus running at the same time. It runs from August 1 to 31.
You qualify as long as you’ve entered Start 1000 that month. You get a roulette spin for each service where you meet the conditions.
In the official example, the standard 1,000-point reward gets an extra 500 points from the roulette, for 1,500 points total. There was also an example where completing 2 services brings you to 3,000 points in total.
Rakuten Mobile is on the list of eligible services. If you sign up through my referral, you can also use the referral campaign worth up to 14,000 points when switching carriers, separate from Start 1000. If you haven’t switched yet, take a look.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
The parts that were a bit confusing
One thing to watch out for is the rule on overlapping campaigns.
If you qualify for multiple “first-time use only” campaigns for the same service, apparently only the one with more points applies. They don’t stack.
For example, Rakuten Card has a separate campaign that gives you 5,000 points for signing up and using the card. If that overlaps with the Start 1000 reward, only the bigger one is kept.
The order of entry matters too. If you enter after you’ve already started using a service, it looks like you won’t be eligible.
Things to check before you apply
Here’s a quick list of what to keep in mind.
Don’t forget to enter every month. Enter before you start using a service. And check the conditions for each eligible service one by one on the official page.
The timing of point awards also varies. For some services, it can take 3 months or more for the points to arrive.
I’ve also gone over the campaign types themselves in my roundup of Rakuten Mobile deals and campaigns.
Summary
Start 1000 gives you 1,000 points for each service you use for the first time. In August, the roulette bonus is stacked on top, so there are plenty of ways to benefit.
That said, the overlap rule and the entry order are easy to miss. Conditions and dates may change, so be sure to check the official site before you apply.
Of all the eligible services, I imagine a lot of people are interested in Rakuten Mobile. If you switch carriers through my referral, you get up to 14,000 extra points. If you haven’t switched yet, take a look.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
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