Good morning. It’s まさきん.
Until now, my understanding of the Rakuten Super SALE “Shop Around” (Kaimawari) campaign was basically “buy more and you get more points.”
This time, I decided to go back and check how it really works, with actual numbers.
The multiplier goes up with the number of shops
First, the basic mechanics.
Your point multiplier increases based on how many shops you spend 1,000 yen or more at. The maximum is 10x at 10 shops: your normal 1x plus a 9x bonus.
- Eligibility: a purchase of 1,000 yen or more (tax included) per shop
- Multiplier: rises with the number of shops, up to 10x at 10 shops
- You need to enter the campaign. Purchases made before entering still count as long as you enter during the campaign period
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
The cap is 7,000 points
The other thing worth confirming is the upper limit.
The points you can earn from Shop Around are capped at 7,000 limited-time points. Even if you buy from more shops, you will not get anything beyond that cap.
In other words, once you have enough shops to reach the cap, there is no need to keep chasing more shops. You can plan this just by splitting things you were already going to buy across several shops.
The catch: furusato nozei does not count
While going through the rules, I also found something I nearly missed.
Rakuten Furusato Nozei (hometown tax donations) has been excluded from point rewards since October 1, 2025. It also does not count toward your number of shops. If you remember it being eligible before, it is easy to accidentally include it in your calculations.
On the other hand, Rakuten Super DEAL, Rakuten Books, Rakuten Kobo, and subscription purchases are apparently eligible. It is worth checking whether the services you use regularly are covered.
Summary
Shop Around works like this: the multiplier rises with the number of shops, and the cap is 7,000 points.
If you know the minimum number of shops needed to reach the cap ahead of time, you do not have to buy extra stuff just for the points. Checking ahead for excluded services like furusato nozei is also important.
The conditions and point cap may change from one sale to the next. If you plan to take part, I recommend always checking the latest information on the official site.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
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