Good morning. It’s まさきん.
I spotted an unfamiliar banner on the Rakuten Point Club screen. It was a new campaign for “Rakuten Web Search.” I have never used it myself, so I got curious and decided to look into the details.
What type of campaign is this?
Rakuten Web Search is a service that lets you earn points just by searching. It comes as a browser extension or an app.
In terms of the campaign types I sorted out before, this one looks like a mix of the “new user” and “use with another service” types. That is because, on top of using Rakuten Web Search for the first time, it also requires a purchase history on Rakuten Ichiba.
Up to 250 points for entering and searching
This campaign has four conditions. Meet conditions 1 to 3 and you get 100 points. Meet condition 4 as well and you get an extra 150 points, for a total of 250 points.
Condition 1 is a purchase history on Rakuten Ichiba or Rakuten Books. You need to have made at least one purchase of 1,000 yen or more between September 1, 2025 and August 31, 2026.
Condition 2 is entering the campaign. Condition 3 is using Rakuten Web Search for the first time. On top of that, you need to do at least 5 valid searches in a single day.
Condition 4 is a bit more involved. During the eligible period, which runs until September 5, you need to do at least 5 searches a day on 5 or more days.
The entry period ends on August 31. Only condition 4 has a later deadline, extended to September 5.
Rakuten Web Search is part of the Rakuten Group, just like Rakuten Mobile. Once you have built a habit of collecting points, it could be a good time to review your phone bill too. If you switch through my referral, you can get up to 14,000 points. If you are interested, take a look at this as well.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
Points I found a little confusing
There were a few things I found a bit unclear.
First, the purchase history in condition 1. Even though this is a campaign “for new users,” it assumes you already have a purchase history on Rakuten Ichiba. So it seems not everyone using Rakuten Web Search for the first time will qualify.
Next, how searches are counted. Searches that return 0 results and single-character searches do not count. Meaningless strings longer than 20 characters are also treated as invalid searches.
Finally, the deadlines. The deadline for entry and first-time use is August 31, but only condition 4 runs until September 5. Having different deadlines for different conditions is easy to overlook.
Things to check before you sign up
Entering the campaign also includes subscribing to a newsletter. You will start receiving “Rakuten Web Search News,” a members-only mailing.
You also need to watch out for overlap with other campaigns limited to new users. If you are eligible for more than one at the same time, apparently only the one with the most points will apply.
Points will be awarded around November 15, and they are limited-time points that expire on December 31. Also keep in mind that if you uninstall before the award date, you will no longer be eligible.
Having to keep searching every day might feel similar to how I made Rakuten’s lottery and game content a daily habit. It would be nice to keep it up for 5 days without pushing yourself too hard.
Summary
This campaign is split into two tiers depending on how much you complete. Conditions 1 to 3 get you 100 points, and meeting condition 4 too brings it to 250 points. The requirement for a Rakuten Ichiba purchase history might be the defining feature of this one.
Conditions and periods may change in the future. If you are thinking of signing up, please be sure to check the latest information on the official website.
Rakuten Web Search prompted me to review other Rakuten Group services as well. Among them, the phone bill is the item with the biggest impact on the household budget. With Rakuten Mobile, you can get up to 14,000 points if you switch through my referral. If you have not considered it yet, have a look.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
This article contains affiliate advertising. If you sign up for a product or service through a link on this site, we may receive compensation from the partner company. The site operator is also an employee of Rakuten Group and may receive compensation through an employee referral program. The content and opinions here are based on the operator’s own experience and research regardless of any advertising relationship, but please read with the above in mind. See the Disclaimer & Affiliate Disclosure for details. Disclaimer & Affiliate Disclosure
This article includes machine-translated content. Please check the official Rakuten Mobile multilingual page for exact terms.
If you have concerns about Rakuten Mobile coverage or signal quality, you can consult through the official signal improvement request form .
