Good morning. It’s まさきん.
While scrolling through social media, I kept seeing a campaign called the “16-Type Suki-hi Quiz” (suki-hi means money spent on things you love). The concept seems to be: whatever you save by cutting your phone bill, put it toward what you enjoy. As a marketer, I was curious about it, so I decided to try it myself.
Campaign Overview
First, here’s the overview from the official page.
| Item | Details |
|---|---|
| Campaign name | Suki-hi UP Daisakusen (Boost Your Love Spending Campaign) |
| Period | August 26, 2026 10:00 to September 6, 2026 23:59 |
| Quiz content | 20 questions that sort your spending style into 16 types |
| How to enter | Follow the official X account (@Rakuten_Mobile) and post your result with the 2 specified hashtags |
| Prizes | Prize A: Suki-hi type T-shirt (30 winners), Prize B: 3,000 Rakuten Points (100 winners) |
The quiz itself is open to anyone on the official page, even if you don’t follow the account or post on X.
Taking the Quiz
The questions were a mix of 5-point scale items and two-choice items. Here are a few examples:
- I feel more fulfilled when I enjoy the things I love together with someone. (5-point scale)
- I’d rather buy “experiences” that become memories than “things” I get to keep. (5-point scale)
- If you’re going to a live show, which do you prefer? Enjoy it with someone / Get lost in it alone (two-choice)
- What do you do if you go over budget this month? Don’t worry, it’ll work out / Figure out how to adjust next month (two-choice)
It felt like the quiz was probing a few axes from different angles: “things vs. experiences,” “with others vs. alone,” and “gut feeling vs. planning.” Just as advertised, it takes about a minute and moves along quickly.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
My Result: “Fukkaru Paripi King”
My result was the type called “Fukkaru Paripi King” (roughly, the Spontaneous Party King).
Apparently it describes someone who jumps up at the words “Let’s go!” and spends everything on the “now” with friends. Honestly, I think of myself as a slow-and-steady type, so the result surprised me a little.
That said, now that it’s been pointed out, I do recognize those moments when I think “this might be my only chance to go” and end up spending money I hadn’t planned to. The result also listed compatible types: “Merihari Zenryoku Producer” (the all-in producer who knows when to splurge and when to save) and “Iitoko-dori Hunter” (the hunter who picks the best of both worlds). Just from the type names, you can tell the campaign has a whole cast of different characters.
The result page also included a note saying, “This quiz is original content for entertainment purposes. It is not an academic or medical diagnosis.” So it’s really meant to be enjoyed just for fun.
You Need to Post on X to Enter
To be eligible for the prizes, you had to follow the official account and post your result with the specified hashtags.
It’s fine to just look at your result and stop there, but if you go ahead and enter, you get a shot at a prize. The two hashtags were “#16タイプ好き費診断” and “#楽天モバイル好き費UP大作戦.”
Summary
The “16-Type Suki-hi Quiz” was a limited-time campaign running until September 6, 2026. The results are for entertainment only, but I think it’s a fun way to reflect on your own spending habits.
Campaign details may change over time. If you’re thinking of taking part, be sure to check the latest information on the official site.
If the quiz has you thinking about your “suki-hi,” it might be a good idea to start by reviewing a fixed cost like your phone bill.
Clicking this opens the Rakuten login page. Once you log in, you’ll see the campaign details.
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